This past Monday we shot the Lauren Elaine SWIM 2013 collection campaign film and lookbook in Big Bear Lake, CA. The campaign film is a loose sequel of sorts to the previous SWIM campaign film, and stars Sabyr Omens and Frances Raye, with returning favorite Evan “The Thriller” Miller. The idea, theme, and style behind
We’re gearing up to shoot the new lookbook and campaign film for the 2013/2014 Lauren Elaine Swim collection! Check out our MOOD BOARD on Pinterest for a look at the inspiration behind the new collection and shoot! It’s a little bit Cowgirl, a little bit Tribal, and whole lot of Americana.