AHOY | Set sail for Summer in LAINE

It’s here! SHOP the new ‘LAINE BY LAUREN ELAINE’ Summer 2013 Collection and receive a 40% off promo code by email, valid through June 15th when you Subscribe!  Check out the full lookbook below, and download it here!       Advertisements

MOOD BOARD: Lauren Elaine Swim 2013/2014

We’re gearing up to shoot the new lookbook and campaign film for the 2013/2014 Lauren Elaine Swim collection! Check out our MOOD BOARD on Pinterest for a look at the inspiration behind the new collection and shoot! It’s a little bit Cowgirl, a little bit Tribal, and whole lot of Americana.

FLASHBACK FRIDAY: MOJAVE MOVIE-MAKING

In honor of ‘FLASHBACK FRIDAY’,  check out this oldie-but-goodie: The ‘behind the scenes’ video look at our SS2011 Black Label Campaign Film series shoot in the Mojave Desert.  Despite the insane dust storms and heat, it’s definitely one of my all-time favorite shoots and campaign films. Wanna see the final product?  Visit: LAUREN ELAINE BLACK

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Countdown To Summer

Within the next few days, we’ll be launching the new ‘LAINE by Lauren Elaine’ collection online.  I’ve already shared a few behind-the-scenes images from the shoot-here’s a teaser look at what’s to come.  And if you like what you see and haven’t done so already, be sure to “subscribe” to our mailing list at:  http://lauren-elainedesigns.com/subscribe.html –

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Designer Disney Princesses

Last year, Harrod’s of London unveiled a collection of gowns inspired by the Disney Princesses–each one created by a different Designer.  My favorite? Definitely Oscar de la Renta’s ‘Snow White.’ While I’m biased because Snow White is my all-time favorite fairytale character, I love his literal and magical take on this classic. You can view

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Mary Chandler’s Scarlet Prom

Because it’s Prom Season, and we’ve never featured a custom Prom gown in our “Epilogue” section, I thought I’d share this scarlet, sweetheart creation we did for one of my favorite customers–my cousin Mary Chandler in Grayson, Georgia. Last year I worked with Mary Chandler to design a soft, silvery gray Prom gown, with beading

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Swept from the Sea.

New arrivals coming soon! Sign up for special promo codes and inside scoop at: http://lauren-elainedesigns.com/subscribe.html  

BEHIND-THE-SCENES: Laine by Lauren Elaine SS2013

  This past Monday we shot a “shipwrecked” themed lookbook for the new ‘LAINE by Lauren Elaine’ SS2013 collection in Malibu, CA. I had so much fun working with models Samantha Sergeant (returning ‘face’ of LAINE) and Kayla Renee Lewis, and styling them up with a huge collection of seashell and flower crowns.  And with

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