So for those who keep up with the facebook and twitter pages- you’ve probably seen the behind-the-scenes pics from our newest Black Label campaign film- shot back in mid-December. And despite what seems like an eternity with the new calendar year and all- we’re almost ready to release it!
So, pending the upcoming release date- I decided to share a little bit about the inspiration and production behind the film.
In the past we’ve created campaign films for individual collections- but this piece is an overall brand campaign film- spanning all seasons and collections and designed to represent the Lauren Elaine Black Label as a whole. While the concept is the brainchild of Director James Berry- it references all of our past films- especially our favorite: Little Red Riding Hood.
Here’s some other “fun facts” about the making of this new film:
– City by the Sea: LA plays a leading role in the film. And so do the over 15 locations we used as a backdrop. As a CA-based, born, and raised designer- the CA (LA in particular) landscape and culture is always a huge inspiration.
– No room for error: A majority of the project was shot on 8mm film (uber vintage by today’s digital standards)- giving it a uniquely real and raw feel. One challenge with using such an old-school format is a lack of playback. You can’t see what you’re shooting until it’s developed. Good thing cinematographer Andrew Waruszewski always gets it right the first time:)
– We saved the best for last: Director James Berry and I spent over 2 days casting. While we were meeting some really beautiful and talented candidates- we weren’t finding that perfect girl for this particular project. Lucky for us- Lauren Calaway was the very last model to come in.
– Film imitating life: As you will soon see, the story centers around a man’s instant love affair with the “modern-day princess.” We really needed some great chemistry between the two actors. While we would have cast Lauren and Scott (Ford) as the leads individually regardless- it worked out pretty conveniently that Lauren and Scott are actually a couple in real-life. Their on-screen chemistry is the real deal.
– Diamonds are a girl’s best friend: The exquisite diamond jewelry featured in the film was generously provided by Peter Young of INTAGEMS. To say I was slightly nervous about the sheer quantity and value of the diamonds Lauren was wearing on set- would be the understatement of the year!
– Reality check: Despite the beautiful sunset and scenery, we shot in cold, wet, 40 degree weather. In fact, we had to postpone day 2 of the shoot due to rain. I always feel badly for my models. It always ends up that we’re shooting in extreme conditions- whether it be snow in Big Bear for THIS shoot, or the scorching heat and sandstorms from THIS shoot- I’m grateful to always work with a dedicated cast and crew that never complains.
That’s all for now, but stay tuned for more about release date, and where to view the new campaign film.