campaign films

TOO HOT FOR YOUTUBE?

On Friday we released the new “grindhouse” inspired Lauren Elaine Swim 2014 campaign film.  And on Saturday, in the true spirit of “grindhouse” cinema, our campaign film was slapped with a nice age-restriction ban on Youtube, due to “explicit material that violates youtube’s community guidelines.”  Explicit material?  Ok, we know our girls are hot, but REALLY youtube?

ratedr

Still haven’t seen it? Judge for yourself (just make sure to bring your ID)-

Lauren Elaine Swim | Grindhouse Style

We can’t wait to release the new Lauren Elaine Swim fashion film and collection next week!  Catch a sneak peek with our Grindhouse-inspired movie posters.  Everything’s hotter on the water…

600582_10151800415219796_1014141910_n

1000460_10151798357484796_628777502_n

935020_10151794098149796_738958050_n

1012635_10151783566099796_1782869857_n

His heart’s not the ONLY thing they’re stealing…

The release date’s set.  The 1970′s grindhouse-inspired Lauren Elaine Swim fashion film will premiere on July 15th! Read all about the project HERE, and check back shortly for additional movie posters releasing soon!

Image-1-15

VIDEO LOOKBOOK: Laine by Lauren Elaine Summer 2013

 

 

Check out the new video lookbook for the ‘Laine by Lauren Elaine’ Summer 2013 collection!

Screenshot at Jun 14 12-54-03

 

 

 

 

SNEAK PEEK | Lauren Elaine Swim 2013

This past Monday we shot the Lauren Elaine SWIM 2013 collection campaign film and lookbook in Big Bear Lake, CA.  The campaign film is a loose sequel of sorts to the previous SWIM campaign film, and stars Sabyr Omens and Frances Raye, with returning favorite Evan “The Thriller” Miller.  The idea, theme, and style  behind the video is something I’ve been wanting to try for awhile, and I’m so happy I finally got the chance.  Watch the last film here!

Take a look at a few behind-the-scenes photos below, and stay tuned for a video teaser coming soon!

IMG_3559  IMG_3865editWEBfont

IMG_3912editFONTIMG_3909EditWebFont

IMG_3839editHorizontalFontWEB

FLASHBACK FRIDAY: MOJAVE MOVIE-MAKING

In honor of ‘FLASHBACK FRIDAY’,  check out this oldie-but-goodie: The ‘behind the scenes’ video look at our SS2011 Black Label Campaign Film series shoot in the Mojave Desert.  Despite the insane dust storms and heat, it’s definitely one of my all-time favorite shoots and campaign films.

Wanna see the final product?  Visit: LAUREN ELAINE BLACK LABEL CAMPAIGN FILMS

And to view more Behind-the-Scenes, visit: LAUREN ELAINE BEHIND THE SCENES VIDEOS

——————–

Light and Spirit

Later this week we will be launching a new mini ‘LAINE by Lauren Elaine’ collection online.  I like to describe the ‘LAINE’ line as bohemian Americana.   Casual lifestyle pieces that are light and effortless with thoughtful, unique detailing, and full of spirit. LAINE is made in the USA, sweatshop free, and utilizes eco-friendly fabrics whenever possible.

Yesterday we did a shoot with pieces from the new collection.  I’ve included a few camera-phone snapshots in this post.  I hope you enjoy, and look for the new collection launching online soon…

-LE  - @LaurenElaineLED        /       Model: Samantha Sergeant  - @SamSergeant

Because I always feel like running…

Because the thing I fear cannot be escaped, eluded, avoided, hidden from, protected from, gotten away from,
Not without showing the fear as I see it now
Because closer, clearer, no sir, nearer
Because of you and because of that nice
That you quietly, quickly be causing
And because you’re going to see me run soon and because you’re going to know why I’m running then
You’ll know then
Because I’m not going to tell you now

—–

If you haven’t seen it yet, please take a moment to view our new fashion film ‘Lauren Elaine: The Black Label.”  A little while ago I posted some behind-the-scenes stories HERE.

This fashion film is directed by James Berry, edited by Josh Schaeffer, and shot by cinematographer Andrew Waruszewski-who also shot THIS SERIES.  The film stars the beautiful Lauren Calaway, and Scott Ford.  To learn more about the concept, production and story- READ HERE!

L’Odyssee de Cartier

EPIC.

For those who follow me on twitter, you’ve probably seen the tweets about this-and know of my obsession. The new cartier film is purely EPIC.  I first saw it when it aired as a “commercial.”  In reality, it’s more of a fashion film.  I guess Cartier decided to buy out entire commercial breaks during major network programming to air it in all it’s 3.5 minute glory.  Again, EPIC.  Take a look, and appreciate the magic:)